The Zukunft

Jonas Huckestein's blog about technology, entrepreneurship and stuff like that

Posts Tagged ‘fashion

Business Idea of the Week: Artificial Luxury Fashion Labels

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I’ll not be able to get a lot of real work done this week because my computer is broken so I’ll just write about a couple of ideas that have been in my head for a while.

In Germany, we have a luxury bag manufacturer called George, Gina & Lucy. The company has built an elite image that implies decades of experience and a bag costs about 100$. What few people know, though, is that none of the people involved in founding that company were called George, Gina or Lucy. Instead, the company was founded in 2004 by a couple of MBA students. (also note how the company has no Wikipedia page. Coincidence? I think not.)

I am proposing to take this to a new level by producing a couple of “artificial” brands under one central management.

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Written by Jonas Huckestein

2010/02/16 at 4:23 pm